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Converting Customers: The social media digital drip-feed
You can’t deny it: social media does lack the grandeur held by an emotive, sweeping TV advert; lacks the visual ‘punch’ of a colossal billboard passed by hundreds of thousands of people every day....
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The top hashtags and topics of 2011: Charlie Sheen, Egypt, McDonald’s and Apple
Twitter has published its #YearInReview that highlights the leading topics and hashtags of the year. The top two hashtags demonstrate as clearly as anything the diversity and breadth of what takes...
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Booze brands are on their way to Twitter
While alcohol brands have been busy on Facebook, with Diageo among others last year striking a multi million dollar deal for its brands including Smirnoff and Guinness, they have been slower to get to...
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Twitter Vs Facebook – Experiential Marketing 2.0
Even before Facebook rolled out ‘Like’ pages in April 2010 Mark Zuckerberg’s juggernaut dominated the brand marketing space across social media. Diageo is just one of many companies to have signed...
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Chinese New Year of the Snake hisses at social media
It’s that time of the year again when a third of the world’s population celebrates the biggest single event of the year, Chinese New Year (CNY) or Lunar New Year as it’s often called. You can’t go...
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The Social Media era of sponsorship
As its legacy continues to grow, last year will forever be the year of London 2012, one of the greatest events ever to grace the sporting world. It also happened to fall within what the industry is...
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Content: embrace the conflict
I’m lucky enough to wear two hats in my job. One I wear to be Red Bee’s creative director of content for brands. The other I wear as a documentary maker for film and television. Read more on Content:...
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Infographic: Marketing slogans over time
Do you know which global drink brand’s first marketing slogan from the 1900s was ‘The Great National Temperance Beverage’? Or where the ‘Guinness is good for you’ tagline came from in 1929? In today’s...
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